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Why study Marketing at APSU?

Marketing is actually a lot more than just selling products. It also involves identifying new needs in the Company's target markets, and helping design new products to meet these needs. Further, Marketing identifies what product changes are wanted by customers in the Company's target markets. In short, Marketing is responsible for finding needs in the Company's target markets and filing them, and maximizing exchanges between the Company and customers in these target markets. This includes designing and refining the Company's products, and pricing, promoting, and distributing them. Marketing is also responsible for identifying new target markets. This can involve Marketers in starting new companies, and acquiring outside companies.

What will I learn?

The Freshmen Seminar degree requirement completed by most students is APSU 1000. The course is delivered in a small-class setting with like-minded students led by a faculty member and a peer leader. The interdisciplinary course is intended to support first-semester students and provide them with a foundation for university success. Emphasis is placed on student engagement, university learning success strategies, support services, library literacy, financial literacy, and academic and career planning. The first class meeting of APSU 1000 during fall semesters is on Freshmen Convocation Day.

The general education core is designed to develop critical competencies in written communication, oral communication, mathematical analysis, and critical thinking skills. Students at APSU select coursework in the general education core in the areas of Communication, Humanities and Fine Arts, Social and Behavioral Sciences, History, Natural Sciences, and Mathematics. While the general education core requirements for graduation can be met by choosing courses from each of these areas, some programs of study require lower division courses that serve as prerequisites for upper division courses. Students should consult the sample 4-year plans and confer with their academic advisors as they choose their general education core courses.

What engagement opportunities are available to APSU students?

APSU fosters a positive campus environment that encourages active participation in university life.

APSU students engage in HIP curricular and co-curricular experiences that advance their learning and knowledge. Opportunities include first-year seminar, first-year learning communities, common reading experience 'The Peay Read', undergraduate research, study abroad, service and community-based learning, internships, e-portfolio development, and capstone courses & projects.

What do Marketing majors do after graduation?

Graduates' career options include, but not limited to:

  • Web content manager
  • Advertising account planner
  • Social media manager
  • Logistics Manager
  • Marketing Researcher
  • Salesperson
  • Retail Store Manager
  • Event planner
  • Advertising account executive
  • Media buyer/planner
  • Real Estate Agent
  • Sports Agent
  • Advertising Executive
  • Public Relations Specialist