Michael Shen
Professor
Management and Marketing
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Contact
- shenm@apsu.edu
- 931-221-7565
- Kimbrough Building Room KB 138
Ph.D., University of Alberta ('07)
M.S., Huazhong University of Science and Technology ('01)
B.S., Huazhong University of Science and Technology ('95)
M.S., Huazhong University of Science and Technology ('01)
B.S., Huazhong University of Science and Technology ('95)
Online Retailing, Marketing of Financial Services, Marketing Research
Shen, M., Choi, P., Li, J., Zhang, X., Han, J. (2019). How Online Descriptions of Used Goods Affect Quality Assessment and Product Preferences: A Conjoint Study. Journal of Applied Business and Economics, 21(2), 101-110.
Shen, Y. (2018). Predicting The Talents needed In Coal Industry in China. Journal of Applied Business and Economics, 20(4), 2018.
Han, J., Shen, Y. "., Popkowski Leszczyc, P. (2017). Short- and Long-run Competition of Retailer Pricing Strategies. International Journal of Business, 22.