Dr. Pilsik Choi
Assistant Professor of Marketing
Choi, Pilsik, Michael L. Harris, Kathryn W. Ernstberger, K. Chris Cox, and Carolyn F. Musgrove (forthcoming), "Strengthening the Competitive Position of Part-Time MBA Programs: An Exploratory Study on MBA Program Choice Factors and Characteristics of Part-Time MBA Students," Journal of Education for Business
Musgrove, Carolyn F., Pilsik Choi, and K. Chris Cox (2018), “Consumer Perceptions of Green Marketing Claims: An Examination of the Relationships with Type of Claim and Corporate Credibility,” Services Marketing Quarterly, 39 (4), 277 - 292.
Choi, Pilsik (2017), "Constructing a Balanced View of Profit Structure in Grocery Retailing: A Field Illustration Using Accounting Profits and Anchor Category Profits," Management Research Review, 40(7), 726-744. (Lead Article)
Harris, Michael L., Carolyn F. Musgrove, Kathryn W. Ernstberger, K. Chris Cox, and Pilsik Choi (2017), "Differential Effects of Marketing Messages in Online Advertising for an MBA Program," International Journal of Technology and Educational Marketing, 7(1), 15-25 (Corresponding Author)
Choi, Pilsik and Keith S. Coulter (2012), "It's Not All Relative: The Effects of Mental and Physical Positioning of Comparative Prices on Absolute versus Relative Discount Assessments," Journal of Retailing, 88(4), 512-527. (Corresponding Author)
Coulter, Keith S., Pilsik Choi, and Kent B. Monroe (2012), "Comma N' Cents in Pricing: The Effects of Auditory Representation Encoding on Price Magnitude Perceptions," Journal of Consumer Psychology, 22 (3), 395-407. [Media Coverage: "Expensive Accessories on a Price Tag: Comma and Cents," strategy+business, November 2, 2012.]