University Identity and Branding
As part of our team at Austin Peay State University, you’re in a position to help bring our story to the world. And what a story it is. As you know, our mission is all about empowering students to be 21st-century leaders. And we do that by providing a learning experience founded upon quality and challenging academics, collaboration among unique individuals, innovating new ways to solve serious problems, approaching life with a global perspective and always coming together in spirit to celebrate who we are.
This guide is meant to provide some direction to employees and affiliated partners on how to effectively and consistently convey Austin Peay’s story through the appropriate use of messaging, design, photography and logo. Remember, no matter how extraordinary our story is, if we aren’t disciplined, focused and consistent with how we tell it, it’ll be hard to break through to our intended audiences.