Emma Mass Email Marketing System

Emma is Austin Peay’s official email marketing platform. It provides faculty, staff, and authorized students with powerful tools to create and manage professional email communications. Emma is available at no cost to Austin Peay users.

Key Features

Create engaging email campaigns with an intuitive drag-and-drop editor
Organize and segment your audience for targeted communications
Track campaign performance with detailed analytics
Automate email sequences based on recipient actions
Monitor engagement metrics and growth trends

Getting Started

Eligibility & Access

Access to Emma is available to:

Communication Directors
Departments, Institutes, Centers and Organizations
Please note: Managers must approve mailing campaigns. If your area does not have an assigned manager, Public Relations & Marketing will review your mailing campaigns. All emails require approval at least one business day in advance.

Request Process

Submit the Emma Access Request Form
Complete the required in-person email marketing training
Then you’re good to go! We’ll help with the first few mailing campaigns.

Training Materials

Compliance & Best Practices: Email Marketing Guidelines

Follow APSU branding guidelines
Respect your audiences — DO NOT SPAM THEM!
Maintain clean contact lists. Austin Peay’s Emma contract caps the number of contacts the university sends annually. You must keep your audience lists updated!

Quick Tips

Log in and open the Campaigns section of your account.
On the Emails page, click the Create new campaign button.
You can select which template you would like, choose from a saved template, pick a design from the gallery, or start from scratch.
Design or customize the campaign using the drag-and-drop editor.
Always be sure to send a test of your campaign before sending it to the intended audience.
After creating your campaign content, click the Review button to add your recipients, sender, and subject line and send the message. Note that some Emma users must send their campaigns to a manager for approval before sending.

Header graphics should be no larger than 700 pixels wide and 200 pixels high, and content graphics should be no larger than 480 pixels wide and 480 pixels high.

This article provides tips and recommended image specs for choosing email-friendly images for Emma campaigns.

Information security best practices recommend against attaching files directly to an email, as this can cause system delays. Instead, add a link within the message to share a file. Here’s how.

Log in and open the Audience page.
Select Imports from the left menu.
Select the Import contacts button.
Drag and drop your Excel or CSV file in the designated area or select Choose file.
- You may leave all other settings as default or change them as needed.
Select Continue.
Set the email fields using the drop-down and uncheck “skip” if the column shows an email address or contact data to import.
Select Continue.
You can add this list to an existing group or create a new one by entering the group name and selecting Add.
Select Continue.
If applicable, add the group to a subscription.
Select Continue.
Select Import.
- Your group will then appear in the left menu Groups section.