Media Relations
We serve media colleagues by helping them find information and meet their deadlines, and we are the official resource for media inquiries.
Faculty, Staff, and Students
Whenever you are contacted by media regarding university information, you should refer them to our office. If you are being contacted as an expert in your teaching or research field, we encourage you to do so, but let us know. Additionally, we encourage you to share accomplishments, stories, and anything you think others may be interested in. We will assess the information and decide what outlets may be interested in pursuing the information you provide. It is important that we serve as the central source so our media colleagues are not overwhelmed with information.
Newsworthy items may include, but are not limited to:
- Teaching and research
- Profiles
- News topics
- Events, speakers and seminars
If you have an event or timely information that you think may be of interest to the media, it is critical that you submit details at least four weeks before the event. We often publicize events regionally and locally, and many newspapers in this area publish weekly, so we have to prepare information to meet their publication deadlines.
You may request specific publications and distribution dates for publicity about your event, but we cannot guarantee that it will run on specified dates in specified publications. Unlike paid advertising, the news releases, photos, and videos we send regularly are free services available to the media to use as needed. We cannot guarantee that any press releases we prepare and distribute will be printed or broadcast.
Reporters, Journalists, and News organizations
If you are with the media, we encourage you to contact our news and communication team, and we’ll work to get the information you need is accurate and provided in a timely manner. Please contact:
Brian Dunn
Senior Director of Communication
(931) 221-7637
dunnb@apsu.edu
Crisis and Emergency Communication
Crisis communication is a coordinated function of the PR and Marketing office’s communication team initiated by Campus Police, the President, the Provost, or the Vice President for Finance and Administration. There are two types of crisis communication functions:
-
Emergency Notification Alerts (immediate and ongoing)
-
These are the alerts deployed by the Campus Police Department or the PR and Marketing Communication Staff and are generally driven by immediate or ongoing safety issues related to the campus community. These include text, email, web, social media, and other communication outlets.
-
-
Crisis Communication (Media communication during crisis or emergency situations)
-
The PR and Marketing communication team is the central resource for information inflow and outflow in an ongoing emergency or crisis.
-
For more information about emergency protocols and action plans, please visit the APSU Emergency Management.
-
Media contacts in crisis or emergency situations
Media representatives must contact the PR and Marketing office for details and updates during emergencies or crises.
Brian Dunn
Senior Director of Communication
(931) 221-7637
dunnb@apsu.edu