Best Practices

Getting Started

• Develop a strategy: identify your purpose, target audience, content types, and initial social media platform.

• Set SMART goals: specific, measurable, attainable, relevant, and timely. Common goals include increased website traffic, reputation management, brand awareness, and thought leadership.

• Commit time and resources to maintain regular, new content.

• Research other organizations' social media presence and activity.

• Be an active, engaged user: listen, respond, and post regularly.

• Define and measure success based on your goals.

A Few Things to Consider

• Be authentic and conversational in your interactions.

• Ensure accuracy by verifying facts, citing sources, and correcting errors promptly.

• Engage respectfully, even with differing viewpoints.

• Maintain a positive tone.

• Encourage open, constructive dialogue and respond to comments.

• Allow comments, even negative ones, but delete any inappropriate or hateful content.