Each platform has its own personality and needs a unique approach.
Always remember to treat each platform differently according to their unique user abilities. As a smaller sub-brand account for APSU, it's better to first build an audience on the one platform that will best fit your goals.
Facebook is where people connect with family, friends, and brands they care about. The platform is especially well-suited for:
-
Sharing raw, live video content
-
Building personal connections with your audience
Instagram is a platform built visually stunning content and allows users to celebrate and share the most visually compelling social media content.
Instagram Stories allow users to document and share moments in real-time. This feature is:
-
Similar to Snapchat in its in-the-moment nature
-
Used to highlight things users wouldn't normally post to their main feed
-
Well-suited for promoting and covering fun events
TikTok allows users to post content with trending audios and trends. TikTok can be used for:
-
Students creating and sharing fun, creative videos as a form of self-expression and entertainment
-
Student organizations using TikTok to promote events, share campus life, and connect with the student body
-
Professors or departments experimenting with TikTok as an educational tool, such as sharing bite-sized lessons or behind-the-scenes looks at research
X is the best way to stay informed about current events and discussions. To engage your audience on X:
-
Run polls to gather their feedback
-
Share updates about your events and initiatives
-
Repost content from related accounts
-
Respond to your followers' comments
YouTube ranges from educational how-to videos to entertaining vlogs and everything in between. YouTube offers users:
-
A diverse library of content to learn new skills and gain knowledge
-
Engaging, entertaining videos that provide enjoyment and escapism
-
A platform for content creators to share their unique perspectives and talents